Edgeworks Display offers comprehensive trade show services and products, ranging from consulting on individual trade shows to complete turn-key packages. We have over 30 years of experience with in-house logistics in the trade show industry and strategic partnerships across the United States and Europe. We strive to improve your trade show Return-on-Investment (ROI), ensure that your brand image is customized for each show, reduce trade show expenditures, and simplify the exhibitor planning process.

STRATEGIC PLANNING

     • Market identification and show selection

     • Identification and prioritization of show goals (i.e. sale leads, media coverage,
          product launch, corporate image, channel partner acquisition, etc.) in line with
          integrated marketing plan

     • Goal-setting to identify show-specific measurable and nonquantifiable objectives such as
          Return on Investment and Objectives goals

     • Exhibit design, including exhibit layout and traffic patterns

     • Identification of show messages and theme

     • Management of in-booth entertainment/presenters (scripting, music, A/V, schedules)

     • Promotional opportunities to reinforce show theme, including pre-show mailings and    
          promotions, giveaway items, in-booth activities, technology-based on-site promotion,
          advertising, exhibitor attire, post-show fulfillment

     • Lead acquisition technology program management and improvement

     • Staging of off site client events, such as hospitality suites, tours, or golf events

     • Staff selection and assignment of ancillary duties (booth captain, competitive analysis,
          PR, attendance at seminars or events, etc.)

     • Budgeting (zero-based, percentage-based, or historical)

 

PRE-SHOW LOGISTICS / SHOW SERVICES COORDINATION

     • Exhibit space negotiation, selection and contracting

     • Show manual review, evaluation and organization

     • Customized show plan to communicate to all stakeholders (management staff, marketing

          managers, attendees, vendors, show partners, etc.)

     • Exhibit procurement, design and production, or refurbishment

     • Shipping quotes and orders

     • Insurance evaluation

     • Exhibit staffing, training and scheduling

     • Exhibit staff housing

     • Exhibit staff travel arrangements

     • Staffing schedules

 

COORDINATION OF ANCILLARY SERVICES TO MEET DISCOUNT DEADLINES

     • Accessible (secure) storage

     • Audio-Visual

     • Computer rental

     • Drayage (on-site material handling)

     • Forklift

     • Furniture rental

     • Graphics

     • Labor (exhibit installation and dismantle), using either the official contractor or
          Exhibitor-Appointed Contractor

     • Lead retrieval systems

     • Promotional Opportunities (signs, banners, kiosks, co-sponsorships, etc.)

     • Rigging (overhead sign hanging or handling of large machinery)

     • Security

     • Signage

 

POST SHOW SERVICES

     • Post-Show Surveys

     • Post-Show Analysis

     • Return-on-Investment (ROI) and Return-on-Objective (ROO) Reports

     • Financial Audit of Show Program

     • Exhibit Storage

 

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